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Why This Author Is on the Shelf
We include Al Switzler because the associated Reading Room title gives owners a useful way to think about real operating decisions. The value is not biography; it is what the work helps a business do more clearly this quarter.
Short Biography
Al Switzler is a leadership and communication author best known as one of the co-authors of Crucial Conversations. His work focuses on the conversations people avoid when stakes are high and relationships matter.
What Inspired the Work
His work seems driven by the belief that performance problems often begin as conversation problems, and that better dialogue can prevent avoidable damage inside teams and organizations.
Books in the Reading Room
Negotiation & Communication
With Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
How to talk when stakes are high, emotions are running, and opinions vary. The closest thing to a manual for the conversations owners avoid for too long.
How to Use These Ideas in a Business
Read the related title with one current problem in mind: cash flow, delegation, hiring, pipeline, customer process, client communication, risk transfer, leadership conflict, or positioning. Then turn one idea into a written operating rule with an owner, metric, and review date.
