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Why This Author Is on the Shelf
We include Armand Farrokh because the associated Reading Room title gives owners a useful way to think about real operating decisions. The value is not biography; it is what the work helps a business do more clearly this quarter.
Short Biography
Armand Farrokh is a sales operator, educator, and co-host associated with 30 Minutes to President’s Club. In the Reading Room, he appears through Cold Calling Sucks (And That’s Why It Works), a tactical book on outbound selling.
What Inspired the Work
His work appears driven by the belief that sales execution improves when teams replace vague confidence with specific openers, scripts, practice, and activity standards.
Books in the Reading Room
Sales & Marketing
With Armand Farrokh, Nick Cegelski
A tactical cold-calling playbook from the 30 Minutes to President's Club team. Useful when pipeline is thin and the answer is not another strategy meeting — it's picking up the phone with a better opener.
How to Use These Ideas in a Business
Read the related title with one current problem in mind: cash flow, delegation, hiring, pipeline, customer process, client communication, risk transfer, leadership conflict, or positioning. Then turn one idea into a written operating rule with an owner, metric, and review date.
