Why is Christopher Lochhead included in the Reading Room?

Christopher Lochhead is included because the associated book offers practical lessons for business owners, founders, and operators.

How should a business owner use Christopher Lochhead's ideas?

Choose one business problem, connect it to the relevant book lesson, and turn that lesson into a written operating rule with a review date.

Christopher Lochhead | Reading Room Author

Christopher Lochhead

Christopher Lochhead appears in the iConn Insurance Solutions Reading Room through 1 recommended book. This page connects those titles to practical lessons for business owners, founders, and operators who want better systems, decisions, communication, growth, and risk judgment.

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Why This Author Is on the Shelf

We include Christopher Lochhead because the associated Reading Room title gives owners a useful way to think about real operating decisions. The value is not biography; it is what the work helps a business do more clearly this quarter.

Short Biography

Christopher Lochhead is a category-design strategist, author, and speaker. As a co-author of Play Bigger, he focuses on how companies create and own new categories rather than merely competing inside old ones.

What Inspired the Work

His work seems driven by the idea that the strongest companies teach the market how to think about a problem before they ask the market to buy a solution.

Books in the Reading Room

Strategy & Growth

Play Bigger

With Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

The case that creating a category beats winning one. Most useful for the owner who keeps describing their business as "better" instead of "different."

How to Use These Ideas in a Business

Read the related title with one current problem in mind: cash flow, delegation, hiring, pipeline, customer process, client communication, risk transfer, leadership conflict, or positioning. Then turn one idea into a written operating rule with an owner, metric, and review date.